“We are not in the habit of endorsing products but we found that this product was so important to the safety of the consumer and the innovation of the industry that we were more than happy to get behind it and support it” said Mr Lucas
Since its launch in mid 2012, AL-KO ESC has revolutionised the caravan industry and towing safety in Australia, with the technology now fitted to over a third of new caravans, a number that is rapidly increasing as more and more consumers demand it with their new caravan purchase.
“Caravan manufacturers started with standard fitment on top of the range models and this is now flowing down to the remaining caravans in their product range” said AL-KO Managing Director Sven Mannfolk.
“With the awareness that has been built since the product was launched, we are starting to reach a tipping point where consumers are expecting AL-KO ESC as standard on their new caravan as a vital safety feature” said Mr Mannfolk.
This is a view reflected by Mr Lucas – “I think it’s going to be mandatory, consumers are going to demand it” he said. “This product is revolutionary and it provides such a safety mechanism for people who tow”
In addition to fitment for new caravans, AL-KO now has a network of over 160 Certified Installers around Australia that are fitting ESC to older caravans. With over 400,000 caravans on the road, there is a significant opportunity for road safety in Australia to be dramatically improved as a result of this technology.
“The industry has been waiting for something like this that actually provides an opportunity for the consumer to be more confident on the road” said Mr Lucas.
“This industry is very innovative, but having this product available has just added that extra layer of innovation” he said.
For further information about AL-KO ESC, visit: www.alkoesc.com.au
