AL-KO International manufactures, markets and distributes a comprehensive range of products for the trailer, caravan and RV markets in Australia and New Zealand and is currently experiencing a period of strong growth.
About the Role
This is an exciting opportunity for a results-driven Digital Marketing Specialist to make an impact as part of the AL-KO marketing team.
Based at Dandenong South, and reporting to the Marketing Manager you will be responsible for proactively managing a comprehensive range of digital marketing activities across the AL-KO group of businesses.
- Developing the digital marketing strategy in conjunction with the Marketing Manager, ensuring alignment with business and marketing objectives
- Providing project management of digital marketing initiatives
- Management and optimisation of our website presence to maximise the customer experience
- Establishing & managing our eCommerce presence
- Coordination & management of our content marketing & social media strategy
- Management and tracking of eDM campaigns
- Management & optimisation of our CRM & marketing automation system
- Coordinating & optimising SEO & SEM and digital advertising campaigns
- Lead management activities to maximise sales conversions from digital activity
- Monitoring campaign analytics and lead tracking to identify digital marketing opportunities
- Coordinating graphic design requirements for our online presence
Required qualifications and experience:
- Minimum 5 years demonstrated experience in a digital marketing role
- Qualifications in Marketing or digital media an advantage
- Strong knowledge of digital marketing best practices
- Excellent attention to detail and project management skills
- Strong communication skills
- High degree of commitment and initiative
- Experience in Adobe Photoshop, InDesign and Illustrator design suites an advantage
- Experience with Pronto Avenue, Microsoft Dynamics CRM or Click Dimensions an advantage
If this sounds like your next opportunity, please APPLY NOW!
Interviews and site tours may be conducted via video conference during the COVID-19 pandemic
Who is AL-KO?
AL-KO is a global leader in the trailer axle and chassis supply industry.
As a member of the DexKo Global Group of companies, AL-KO is part of a network of 42 production facilities and 25 distribution centres globally with more than 5,000 personnel.
AL-KO is on a constant quest for quality, innovation and sophisticated functionality combined with contemporary design, comfort and reliability with the support of a growing global network.
In Australia and New Zealand, AL-KO is best known for its high quality running gear range, including axles, brakes and suspension products. In addition, AL-KO offers its customers a wide range of caravan and trailer accessories, as well as motorhome chassis and under carriage components.
AL-KO offers a supportive and dynamic workplace, with exciting opportunities for you to utilise and further develop your skills and experience.
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